Steve Jobs At Apple Meeting
Steve Jobs addressed Apple employees at a town hall meeting and had some very intriguing things to say. Whilst, as TUAW mentioned, they are probably not word-perfect quotes, they offer an insight into the head of Steve Jobs and the future of Apple.
Steve Jobs reportedly said about Google:
“We did not enter the search business. They entered the phone business. Make no mistake: they want to kill the iPhone. We won’t let them.”
It should be noted that before Google decided to launch an attack on Apple by introducing themselves into a competing market, they (Apple & Google) had a very good friendship and had worked together extensively on a few projects (including the Maps application on the iPhone itself).
I don’t blame Steve (or Apple) for taking the offensive on this one and if Apple introduced a search engine of their own, it’d probably be the one I would use (assuming that their knack for design, intuitive user experiences and technology ports over nicely enough).
Steve didn’t stop there, he lampooned Adobe too:
“They are lazy. They have all this potential to do interesting things, but they just refuse to do it. They don’t do anything with the approaches that Apple is taking, like Carbon. Apple does not support Flash because it is so buggy. Whenever a Mac crashes more often than not it’s because of Flash. No one will be using Flash. The world is moving to HTML5.”
It has been a long time coming and he’s right. I hate how Adobe products (even Photoshop) seems to use their own user interfaces, despite Apple having a universal standard already. I hate how the shortcuts to hide the application are the same for everything, except Adobe products.
Adobe purposely broke the user experience because they got cocky and decided they could run things better, but they can’t. They really can’t. Their interface isn’t nicer or cleaner, it has a novelty feel which wears off very quickly. It isn’t appalling either, I’ll grant them that, but it would make sense to keep consistency within the operating system and the applications that use it.
Flash, like other Adobe products, is pretty sluggish and clumsy. It is the reason for most crashes I’ve experienced and I’m sick of it. A web without Flash wouldn’t be a bad thing for me, it’d be a better place (sort of). I get that Flash can be useful sometimes, and that is why desktops (even Apple desktops) use it. But I don’t want my iPhone crashing and losing battery over it.
Even if Adobe fixed Flash, I don’t need animated advertisement banners in my life.
As for potential, they have loads of it. They have created a wonderful tool for designing and image editing, amongst other things. Shame that they charge through the nose and shaft their customers by providing less than 100% in quality.
And while I’m here, since I’ve offered my opinion everywhere but my blog, the iPad is interesting but for the most part, just an oversized iPod Touch. I don’t think it is a flop (I blame the hype that frothing imbeciles created in the run up to the event). Eventually, the iPad, like other Apple products, will gestate into something really awesome.
P.S. I’m mourning for text-based books. I do hope they continue, there is nothing better than a physical book, in my opinion.
Posted on Monday, February 1st, 2010 at 6:21 pm, filed under Technology. Follow any responses to this entry using the RSS 2.0 feed.
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